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An economy that is fit for grandchildren: in other words, a system that also works for future generations. According to Josefine Kuhlmann, Sustainability Ambassador in the Department of Economics, this is where we need to be heading as a society. But we are still a long way from achieving this. Because what our economy needs is holistic sustainability: not only on an economic level, but also on an ecological and social level. Our future students on the Bachelor's degree programme in International Sustainable Business will learn how to achieve this rethink on the basis of the International Sustainable Development Goals.
Action must be taken now: And if politicians fail to act, companies must lead the way. But for the transformation to a sustainable organisation to succeed, we need people who are up to this important and global task.
Josefine Kuhlmann , lecturer and sustainability ambassador in the Department of Economics
There is no question that organisations must include a sustainability strategy in their corporate philosophy. According to the lecturer, this measure is even essential for survival in order to survive on the market in the future: We are already noticing that the economy is reaching its limits in terms of raw material shortages, for example. "That's why we need cosmopolitan people in the new English-speaking bachelor's programme who pay attention to the solutions and don't capitulate to the crises," says Josefine Kuhlmann. In addition, the EU will require even more companies to report on sustainability in the future and a stricter directive was recently passed. Our graduates who can act on an international level and look towards a sustainable future will therefore be all the more in demand.
The podcast was recorded by Bianca Nastl, a member of the marketing department at Burgenland University of Applied Sciences and a graduate of the university herself: "From climate change to social imbalance: far too many companies are making big money at the expense of socially disadvantaged people and our environment. In order for us to turn away from this system, many screws need to be turned. With the Bachelor's degree programme in International Sustainable Business, we are certainly taking a big step in the right direction."
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Bachelorstudiengang International Sustainable Business,
Wirtschaft (mit Schwerpunkt Zentral-Osteuropa)
