Studiengangsleiter Marcus Wieschhoff (links) feierte mit Studierenden und Rektor Gernot Hanreich (Mitte), in Orange Verena Klöckl, Geschäftsführerin des Bgld. Weinbauverbands und Christian Zechmeister, Geschäftsführer Wein Burgenland. (c)ben-huber.at
Eisenstadt, 11 th of June 2024 - The current generation of winemakers in Burgenland and beyond have one thing in common: they are graduates of the International Wine Marketing Master's degree programme at University of Applied Sciences Burgenland . The part-time course has been running for 20 years at the Eisenstadt campus. Over 100 guests gathered at the Martinsschlössl in Donnerskirchen to celebrate the anniversary.
For two decades, the degree programme has been dedicated to excellence in the training of wine marketing professionals, an area in which Austria has long been lagging behind. The programme now has 250 graduates, who form a strong network in the industry. Those who do not have their own wine business at home or work for well-known winegrowers work in companies such as Spar Austria, the Rewe Group Austria and Germany, Wein&Co, ÖWM, Hawesko, Grands Chais de France or Messe Düsseldorf. Even programme director Marcus Wieschhoff is a graduate of the programme. After graduating, he gained professional experience at Metro before returning to the university in a new role. That was 10 years ago.
Even 20 years after it was founded, the degree programme is still unique in the entire DACH region.
Precisely because of the challenges facing the wine industry - the climate crisis, changing consumer behaviour, overproduction, etc. - our degree programme is more relevant than ever. 20 years ago, it was about teaching the basics of marketing, today it's about AI, new service concepts, product development, non-alcoholic wines, sensory marketing, etc.
Marcus Wieschhoff, Head of degree programme
However, the curriculum for the 25 new students each year is not limited to "dry" topics. "I assume we have tasted several thousand wines in the last few years," says the head of the degree programme. Around 40 international excursions have taken the students to the most exciting wine regions in Europe. The two-year degree programme, which culminates in a Master of Arts in Business, is therefore a unique asset on any CV.
The anniversary event, which took place on 7th of June at the Martinsschlössl in Donnerskirchen, was organised by current students. The programme included a masterclass with wines from graduates and lecturers, a special anniversary wine created by students and an anniversary gin distilled by the course director himself, as well as a tasting of top Austrian wines from the last 20 years, a big bottle party with a DJ and a look into the past and future of both the course and the industry.
There are still a few remaining places available for the free, part-time Master's degree programme in International Wine Marketing, which starts in autumn 2024. Information and registration here.
Rückfragehinweise:
Mag.a Christiane Staab
Marketing & Kommunikation
Fachhochschule Burgenland GmbH
Tel: +43 (0)5 7705 3537
E-Mail: christiane.staab@hochschule-burgenland.at
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