"My book tells the story of storytelling not as a recipe for success, but as what it is: a strategic communication tool that is rich in prerequisites"
Silvia Ettl-Huber, Head of the Department of Economics
New book: Strategic storytelling
Eisenstadt, 9 June 2026 - What is storytelling and how can companies and individuals use it successfully, for example in job interviews? Silvia Ettl-Huber, who holds a doctorate in communication science, dedicated herself to this question many years ago and has also published extensively on the subject. Her latest work has now been published by Springer Verlag. 229 pages of "science to practice", i.e. scientifically sound, but written in such a way that it can also be read at night. Interested readers will find highly structured instructions for the successful use of stories in marketing and communication. Countless self-created practical examples, exercises and templates for do-it-yourself use complete the offer.
Prof.in (FH) Mag.a Dr.in Silvia Ettl-Huber heads the Department of Economics and the Master's degree programme in Human Resource Management and Labour Law at University of Applied Sciences Burgenland. She is Professor of Marketing, Human Resources and Narrative Research.
More about the Burgenland University of Applied Sciences at www.hochschule-burgenland.at
Enquiry notes:
Mag.a Christiane Staab │ Marketing and Communication │ University of Applied Sciences Burgenland GmbH │ Tel: +43 (0)5 7705 3537 │ E-Mail: christiane.staab(at)hochschule-burgenland.at
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