The last few years have not been easy for founders like us - partly due to the pandemic. This makes us all the more delighted to receive this recognition.
Marcus Bülow, graduate of the FH Burgenland
With expertise and passion
"Die Kellerkünstler" starten durch. Foto (c)svengilmore
Eisenstadt, 23 January 2024 - Two former oenology students took heart in 2019 and leased an old wine cellar in Carnuntum. Four years and a pandemic later, "die Kellerkünstler" are a running business and have also been showered with praise by the press. The wine, which has been certified organic since 2023, is just as impressive in terms of flavour as it is as a complete package. The knowledge of marketing and sales comes from previous professional experience on the one hand and from the Master's programme in International Wine Marketing at Burgenland University of Applied Sciences on the other.
Every bottle is a work of art
"I've always been interested in the positioning of wine as a product," says Marcus Bülow. That's why, after completing his bachelor's degree in viticulture at the University of Natural Resources and Life Sciences in Vienna, he decided to add a master's degree in Burgenland. For his final thesis, he researched the topic of wine labelling. "Of course, that also benefited us at "Die Kellerkünstler". I was able to acquire a lot of knowledge and we receive a lot of encouragement for our wine bottle design." To this end, they work together with artists who can present their work on the wine bottles.
Discovery of the year
The Gault Millau editorial team tasted 2,219 wines from several hundred winegrowers for this year's award. For "die Kellerkünstler", the award as Discovery of the Year 2024 is a confirmation of their work.
The approximately 80% white wine content in a typical red wine region is also exciting. "This is also part of our USP," emphasises Bülow, whose current favourite wine is the 2019 assemblage.
Facts about the degree programme
Master's degree programme - International Wine Marketing - 4 semesters - part-time with attendance classes at weekends - Academic degree "Master of Arts in Business" - Study location Campus Eisenstadt - Admission: relevant bachelor's degree programme at a university of applied sciences or diploma programme at a university of applied sciences or an equivalent degree programme at a recognised domestic or foreign post-secondary educational institution; graduates can find possible careers in marketing management and sales, purchasing, food & beverage management and specialist media. The programme is taught in German and English. There are no tuition fees. Registration for studies starting in autumn 2024 at www.fh-burgenland.at
Further information:
Mag.a Christiane Staab
Marketing & Communication
Fachhochschule Burgenland GmbH
Tel: +43 (0)5 7705 3537
E-Mail: christiane.staab@hochschule-burgenland.at
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