New Our new corporate identity
She acquired important qualifications for this position while studying International Business Relations at the University of Applied Sciences Burgenland, as she recently told current students in an online guest lecture.
Born in Carinthia, she comes from a family of farmers who ran a restaurantmand grew up bilingual (German and Slovenian). She graduated from a tourism school and the International Business Relations degree programme in Eisenstadt. She spent five years in marketing and sales in international hotel groups, another five years in destination marketing CEE and Scandinavia for the Vienna Tourist Board and then set up her own company, Linking Brands. For fifteen years, she managed the agency for the establishment of brand and business cooperations between tourism partners. She has been Managing Director of Österreich Werbung since May 2023.
She explains why she decided to study at the Burgenland University of Applied Sciences:
I was interested in the international side and the University of Applied Sciences Burgenland had a very good reputation. I wouldn't want to miss this education at all. I spent my internship in Zagreb and my semester abroad in Ireland. I found both very enriching.
Astrid Steharnig-Staudinger, Managing Director of the Austrian National Tourist Office
Based on her training with a focus on Central and Eastern Europe, this focus has continued throughout her professional life, she explains. Astrid Steharnig-Staudinger worked in international hotel chains from Croatia, then for the Vienna Tourist Board in the South-East Europe centre. During her self-employment, she worked in 13 countries.
In 2023, she took over the management of Österreich Werbung. "A great and very rewarding task, because what could be better than being able to represent your home country internationally," she says.
And: "Intercultural competence is the most important thing. I would choose this specialisation again and again because there is no other degree programme like it in Austria. The programme has taught me a lot in all areas."
In her online guest lecture, she told students on the current Bachelor's degree programme in International Business Relations how valuable she found the mixture of practical relevance and theory.
Her advice to students: "Gain lots of experience abroad, don't stay at home - be brave, even if something goes wrong sometimes!"
Photos (c) Pamela_Russmann
# Gepostet in:
Besondere Stories,
Alumni Stories,
Masterstudiengang Internationale Wirtschaftsbeziehungen,
Bachelorstudiengang Internationale Wirtschaftsbeziehungen
