In addition to a sound business management education, there is also the opportunity to specialise in the field of tourism.
Eisenstadt, March 4th 2025 - The Bachelor's degree programme in International Business Relations at Burgenland University of Applied Sciences can be described as an "oldie but goldie" in the Austrian educational landscape. Since 1993, it has been fascinating students with its international focus, particularly on Central and Eastern Europe. Countless graduates, such as Astrid Steharnik-Staudinger, Managing Director of Austria Tourism, are working in exciting management positions around the world. Students can specialise in several areas during their studies, one of which is tourism and event management.
The latest figures confirm Austria's leading position in the tourism sector - in 8th place within Europe and 10th place worldwide. Apart from the highly sought-after service staff, the door to a dream job is also open for graduates of a degree programme in this field.
Burgenland University of Applied Sciences has been meeting this demand for many years with the Tourism and Event Management specialisation option on the Bachelor's degree course in International Business Relations. In addition to a sound business education, students gain an insight into tourism and regional development, international tourism marketing, hospitality management, event management, social media & community management and digitalisation & innovation management.
Intensive international exchange is in the DNA of the degree programme. For example, students can acquire a Central and Eastern European language or continue their education in CEE Area Studies, country and cultural studies of Central and Eastern Europe with the integration of basic language training.
In the world of work, it is important to work together with people from other cultures. This is why the Bachelor's degree programme in International Business Relations at the Burgenland University of Applied Sciences is not just about business and languages, but also about developing intercultural skills.
Programme director Tonka Semmler-Matošić
The Managing Director of Austria Tourism, Astrid Steharnik-Staudinger, is also still enthusiastic about the international aspect and emphasised in a guest lecture for students: "Intercultural competence is the most important thing. I would choose this specialisation again and again because there is no other degree programme like it in Austria. I gained a lot from the programme in all areas."
One of the major assets of the degree programme has always been the opportunity to spend 15 weeks abroad on a work placement. Traditionally, students go to Central and Eastern European countries for this, but there can also be exceptions. Student Thawab Kchaou spent her internship working for Österreich Werbung in the United Arab Emirates, more precisely in Dubai.
Working in an office that serves a variety of international markets has been an incredible opportunity. It has given me deep insights into the dynamics of global tourism and allowed me to develop a strong understanding of the strategies required to be successful in different international markets.
Student Thawab Kchaou
Bachelor's degree programme - Business studies with a Central and Eastern European dimension - 6 semesters - Full-time (Tuesday to Friday) or part-time (every week: Friday half-day, Saturday full-day) - Academic degree "Bachelor of Arts in Business" - Place of study: Campus Eisenstadt - Admission: Matura, university entrance qualification or vocational maturity examination, preparatory course with additional qualification examination. Students have the opportunity to specialise in the following areas: Accounting & Controlling, Procurement & Logistics, Marketing & Sales, Tourism & Event Management and Project and Process Management.
Information and enrolment at www.hochschule-burgenland.at.
Enquiry notes:
Mag.a Martina Landl │ Head of Marketing & Communication │ University of Applied Sciences Burgenland GmbH │ Tel: +43 (0)5 7705 3520 │ E-Mail: martina.landl(at)hochschule-burgenland.at
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