In the healthcare sector in particular, it is important to counter the many fake news and predominantly profit-orientated campaigns with fact-based and easy-to-understand content.
Head of degree programme and department Erwin Gollner
Students provide fact-based health information
In the healthcare sector in particular, it is important to counter the many fake news and predominantly profit-orientated campaigns with fact-based and easy-to-understand content.
Pinkafeld, 5 August 2025 : Students at universities of applied sciences are already working on practical projects during their studies. This was also the case for students on the Bachelor's degree programme in Health Management and Health Promotion at Burgenland University of Applied Sciences as part of the "Health Influencing" course. In the fourth semester, they learnt how to prepare scientifically sound health messages in the form of podcasts or explanatory videos and how to develop health campaigns for social media and digital media. In addition to the fun of communicating and creating, the focus is on factual relevance. Project partners such as the province of Burgenland, Diakonie Südburgenland and the university itself have been impressed by the high quality.
How to produce good health content
The integration into the degree programme was a complete success.
During the summer semester, students learnt what makes good health content and how to produce it. "What goal do I want to pursue? Who is my target group and what is the right channel to reach them? How do I produce a video or a podcast and how do I analyse the success of my campaign at the end? - These are the questions that the students answered using specific practical examples," explains Barbara Szabo, course leader and former podcast host herself.
Successful campaigns at the end
In their projects, the students worked in groups for real clients. These included a podcast for Burgenland University of Applied Sciences on the topic of stress during studies, three short videos on positive psychology in a school setting for PPH Burgenland, health tips for the employees of Diakonie Südburgenland and social media content for the federate state's health days.
Students can take these skills with them into their careers and will ensure that they bring quality to the flood of information on social media channels. Their USP is that they build bridges: between professionalism and approachability, between evidence-based messages and everyday communication.
Barbara Szabo, lecturer and former podcast host herself
There are still a few places available for the Bachelor's degree programme in Health Management and Health Promotion. Information and enrolment here.
Further enquiries:
Mag.a Martina Landl │ Head of Marketing & Communication │ University of Applied Sciences Burgenland GmbH │ Tel: +43 (0)5 7705 3520 │ E-Mail: martina.landl(at)hochschule-burgenland.at
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