Courses

The training for students of the Master's programme Digital Media and Communication is composed of the following contents:

Title of the courseWS
MARKETING COMMUNICATION I 
Marketing Communication I – Strategy, Stakeholders and Brand6
  
DIGITAL JOURNALISM I 
Digital Journalism I – Research, Writing and Editorial Quality6
  
USER-CENTERED DESIGN I 
User-Centred Design I – Design, Perception and Visual Systems5
  
USER-CENTERED DESIGN II 
User-Centred Design II – Media Design and Audiovisual Production6
  
MEDIA INFORMATICS AND WEB TECHNOLOGIES I 
Media Informatics and Web Technologies I – Technology, Data and AI Foundations6
  
LIVING LAB I 
Living Lab I – Context and Project Foundation1
Title of the courseWS
MARKETING COMMUNIKATION II 
Marketing Communication II – Campaigning, Full-Funnel and Digital Marketing6
  
DIGITAL JOURNALISM II 
Digital Journalism II – Multimedia Storytelling, Editorial Products and Newsroom6
  
USER-CENTERED DESIGN III 
User-Centred Design III – Behavioural Science, User Research and Experience Design6
  
MEDIA INFORMATIK UND WEB TECHNOLOGIES II 
Media Informatics and Web Technologies II – Web Experience, CMS and AI-Assisted Prototyping6
  
CAPSTONE PROJECT I 
Capstone Project I – Research, Analysis and Strategy5
  
LIVING LAB II 
Living Lab II – Exploration and Concept1
Title of the courseWS
RESEARCH; DATA ANALYTICS AND EVALUATION METHODS 
Research, Data Analysis and Evaluation Methods6
  
MASTERS'S THESIS SEMINAR 
Master's Thesis Seminar – Proposal, Research Design and Quality Assurance2
  
COMMUNICATION  LAW AND ETHICS 
Communication Law and Ethics – Digital Responsibility and AI Governance6
  
COMMUNITY MANAGEMENT 
Community Management – Communication Psychology, Participation and Platforms5
  
MEDIA INFORMATICS AND WEB TECHNOLOGIES III 
Media Informatics and Web Technologies III – Analytics, Automation and Digital Transformation5
  
CAPSTONE PROJECT II 
Capstone Project II – Implementation, Impact and Governance4
  
SPECIAL TOPICS I 
Special Topics in Digital Media and Communication I1
  
LIVING LAB III 
Living Lab III – Implementation and Impact1

 

 

Title of the courseWS
COMMUNICATION MANAGEMENT AND LEADERSHIP 
Communication Management and Leadership – Change and Transformation6
  
SPECIALISATION LAB 
Specialisation Lab Digital Media and Communication3
  
SPECIAL TOPICS II 
Special Topics in Digital Media and Communication II1
  
LIVING LAB IV 
Living Lab IV – Transfer and Overall Synthesis2
  
MASTER'S DEGREE 
Master's Thesis16
Master's Examination2