You can find profiles of notable graduates, students, lecturers and staff from this degree programme, along with their stories, here and on our blog.
Student completed a part-time semester abroad in Georgia
She gained her first experience abroad at the age of 16 in the USA. One of her subjects at high school was marketing.
The lecturer inspired me so much that I knew from the very first moment that I wanted to work in marketing. I have been interested in this area since I was at school. In addition, markets are becoming increasingly saturated - so it is all the more important to differentiate yourself as a company, increase brand awareness and reach your target group with the optimal touchpoints on the customer journey and generate conversions.
On the recommendation of friends, Sandra then decided to enrol on the Master's degree programme in International Business Relations at the Burgenland University of Applied Sciences, specialising in Marketing and Consumer Insights. "Almost all of the lecturers have a practical background and their teaching is very practice-orientated. I also really appreciate the small learning groups. At FH Burgenland, students are not just numbers." The part-time degree programme, the family environment and the international focus of the degree programme helped Sandra make her choice.
In addition to my full-time job, I study part-time, learn Russian and am the year group speaker. Studying part-time allows you to gain a lot of experience, and "time management" takes on a whole new meaning. My highlights are the friendships that have developed through my studies and my semester abroad, which I spent in Georgia. Georgia is definitely worth a trip!
Sandra Fraunschiel, student at the FH Burgenland
Sandra completed the double degree programme at Burgenland University of Applied Sciences and was thus able to study in Georgia for a semester. She completed her Master's thesis and Master's examination in English, both at the Burgenland University of Applied Sciences and at Ilia State University, thus obtaining two degrees.
"Thanks to the part-time aspect, I still had the opportunity to design campaigns in Georgia, and I also volunteered locally for Georgian Caritas and worked in a soup kitchen for the homeless."
Sandra works for the largest magazine publisher in Austria, where she is responsible for all digital campaigns in the fashion, beauty, retail, e-commerce, watches and jewellery sectors, from the campaign idea to reporting. She develops marketing strategies and designs campaigns for clients. "I don't have a daily routine. As I not only look after clients in Austria, but also abroad, I spend a lot of time travelling. I like that because it's very varied. However, of course you only see airports, taxis and offices on business trips - nothing of the cities."
"In my job, I work exclusively in the digital world, where everything revolves around KPIs, AIs, TKPs, PIs, Visi, Sbars and Mcads. When you work in a specialised area, you tend to be focused in a tunnel but lose sight of the big picture. That's why the holistic approach of the programme is definitely an advantage."
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