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The Master's degree programme in International Business Relations at Burgenland University of Applied Sciences is the right choice if you are looking for a career in an international environment. Choose the International Marketing specialisation if you want to build and position international brands in the digital environment.
Our special features lie in the unique combination of expertise from the financial sector, strategic management skills and personality-building, intercultural competences. This makes this degree programme a never-boring journey that will shape you into an all-round talent.
Secondly, we offer a part-time approach. The high proportion of online courses and the attendance dates, which take place exclusively at weekends, allow you to organise your time flexibly. The option of working alongside your studies or studying while working promotes the continuous transfer of theory and practice.
The third speciality is our international focus on Central and Eastern Europe, an economic region with enormous potential. We emphasise the acquisition of a Central or Eastern European language such as Russian, Polish, Croatian and Czech, or alternatively the improvement of your business English. Guest lectures by international guest professors bring international perspectives to UAS Burgenland and in the fourth semester an excursion to a country of your chosen language, such as Georgia (currently instead of Russia), Croatia, the Czech Republic, Poland or Ireland, offers a unique international experience. An exclusive option in this specialisation is participation in a double degree programme. Each academic year, up to five students have the opportunity to spend the third semester at the Ilia State Universityin Tbilisi and leave UAS Burgenland with an MA and an MBA (a so-called double degree). "Tbilisi of all places?" you may be asking. Yes, Tbilisi! Tbilisi is a vibrant, young, southern-inspired city. A non-EU member with high accession ambitions. Just the right place to broaden your horizons beyond Europe.
Our fourth speciality are our students, a diverse mix of Austrians with an interest in international business relations, those with foreign roots, foreign students and Erasmus participants. This mix guarantees you an exciting study community and valuable international contacts. In addition, 5 students from Georgia will spend the entire second semester with you as part of the Double Degree Programme. A wonderful opportunity to gain inspiration for a semester abroad.
Our lecturers, a combination of practitioners and university professors, round off the diversity of the programme. In the Leadership module, for example, you will work with Christof Müller Head of HR at Generali Versicherung AG. You will write business plans with Wirtschaft Burgenland Innovation Manager Michael Sedlak. The successful participation of our teams in the renowned i2b business plan competition proves the quality of these modules.
In the International Marketing specialisation, you will be accompanied through your studies by experts from various fields who will provide you with practical knowledge. Brothers Dan and Octavian Ittu, founders of Ittu Marketing & Consulting, contribute their expertise in International Marketing Management and International Brand Management. Sophia Engelbert, Digital Consumer & Customer Platform Lead at Coca Cola HBC Austria, shares current use cases from the e-commerce sector with the students. In recent years, we have invested in our consumer insights infrastructure in particular. Researcher at Forschung Burgenland Thomas Kremsner will introduce you to the possibilities of eye-tracking and emotion measurement. This state-of-the-art infrastructure is even available to you for empirical research in your Master's thesis.
After completing this specialisation, a wide range of career opportunities will open up to you. You can gain a foothold in international product and brand management, move towards market research, work as an online marketing manager or develop your skills in international sales and key account management.
Is the Master's degree programme in International Business Relations the right course for you? Then apply by 31 May!
"To be successful in marketing, you need a clear analysis of your customers plus creativity."
Nina Trinkl, Head of degree programme
Master's degree programme - 4 semesters
Master of Arts in Business - MA
Part-time - classes Fr afternoon and Sat 14 x per semester plus eLearning
65 (divided into 3 wells)
7000 Eisenstadt, Campus 1
German (required language level at least B2), individual courses can also be held in English (required language level C1)
None
Master's degree programme International Business Relations - Specialisation in International Marketing
The admission requirement for the Master's degree programme in International Business Relations at a university of applied sciences is a completed Bachelor's degree programme in a relevant subject at a university of applied sciences or the completion of at least an equivalent degree programme at a recognised domestic or foreign post-secondary educational institution. This is an educational institution that offers studies of at least six semesters, for which admission requires a general university entrance qualification, and which is recognised as a post-secondary educational institution under the legislation of the country in which it is based.
Relevant degree programmes are those that provide sound basic skills in economics and social sciences for further management training in the following areas:
The decision on the relevance of other educational qualifications that do not fully correspond to the above description is made on a case-by-case basis by the head of degree programme.
If the equivalence is basically given and only individual supplements to the full equivalence are missing, the head of degree programme is entitled to combine the determination of equivalence with the requirement of examinations to be taken during the respective Master's degree programme.
German and English are used as working languages in the Master's degree programme. Applicants whose native language is not German must therefore also provide verifiable proof of their German language skills.
Every year, 65 applicants are admitted to the Master's degree programme in International Business Relations at the University of Applied Sciences.
Application deadline: 31 May (a first part of the study places will already be allocated from 31 March for your better planning), you can currently see HERE whether an application is still possible after this date.
Applications received by the deadline for the Master's degree programme in International Business Relations at the University of Applied Sciences will be considered in the admission procedure for the coming academic year. Applications are made via the online application form.
APPLICATION DEADLINE FOR THIRD-COUNTRY NATIONALS WHO REQUIRE A VISA TO ENTER AUSTRIA
For applicants with certificates from third countries (i.e. all countries except the member states of the EEA/EU and Switzerland) without an EU visa facilitation agreement, the application deadline for the start of studies in September is 15 March of the same year. This should leave enough time to apply for the required residence permit and/or visa and to obtain any missing documents and certificates.
Personal admissions interview
The admissions procedure determines the communication skills and social competence of applicants. In addition, applicants' previous education, work experience, experience abroad and any foreign language skills are taken into account. The applicant's motives for the Master's degree programme in International Business Relations are also discussed during the interview.
Decision on admission
Applicants are assessed, ranked and notified of their admission. Applicants without a firm acceptance will be placed on a waiting list and will move up in the event that applicants who have already been accepted are not accepted. Applications that are submitted late can only be considered if places are available.
Deposit
After the binding allocation of a place, University of Applied Sciences Burgenland collects a deposit of € 350 from students to secure their place. This deposit is refunded to active students after the end of the first semester. If an applicant does not fulfil the admission requirements before the start of the programme (e.g. did not pass the resit of the school-leaving examination, did not pass the additional qualification examination, etc.), the deposit is also refunded. In all other cases, the deposit is forfeited.
We will be happy to advise you and help you choose the appropriate degree programme. Be well informed to make the right decision.
Infoline: Mon-Fri 8 a.m. - 4 p.m.
